To make your writing more interesting, write as if you were talking to your reader, tell a story they can relate to, break up the text with images and videos, and add a little humor where it fits. Here is how to do each of these.
When you write for a blog or a website, the first thing to make sure of is that your content is informative. If you can make it informative and interesting, though, you can reach much more: more sales, more subscribers, or more leads.
1. Write in the first person
Imagine that you are having a conversation with your audience. Use the first person, "I" or "we", when you refer to yourself. When readers feel that you are talking with them, they pay more attention to what you have to say.
Don't be shy about asking questions, either. You do that when you talk with your friends, don't you? (To learn more about the choice between "I", "you", and "they", read about first, second, and third person point of view.)
2. Tell a story
Don't just report what happened. Put the reader on the scene and let them experience what you want to tell them.
Your story should relate to your audience. What do they want and need? What problems do they have to overcome? What goals do they want to reach? Put yourself in their shoes and show them that you understand. The 4 storytelling basics help you build the story itself.
3. Include images
Not everyone is an avid reader who can focus on page after page of plain text. Images are a handy way to break up a wall of text. A good image can also illustrate your points and support your arguments.
Whatever you are writing, try to add at least one good, sharp image. If you have no budget for stock photos, look for images that are free to use, check what their license allows, and credit the creator. It's the right thing to do.
4. Include videos
Like images, videos are an excellent way to break the monotony of text. Even more than images, though, they can add real depth to your content.
For example, if you are writing about better air quality at home, you can embed a video that explains which houseplants are good at absorbing volatile organic compounds (VOCs). You don't even have to make the video yourself: a well-liked video on YouTube can do the job.
A good video also keeps your visitors on the page longer, which shows that they find it worth their time. In short, videos make your content more interesting.
5. Sprinkle in some humor
If you read your writing aloud and it sounds dull, it's time to add some humor to the mix. Keep your puns, jokes, and anecdotes clean and family-friendly, and then don't overthink them.
Be careful with humor when you write for business purposes, for example on a B2B website. There are exceptions, of course, but as a general rule, people don't want to do business with clowns. Keep the tone formal to be safe.
Whatever you write, proofread it from the first paragraph to the last. A text full of spelling or grammar mistakes can cost you readers and clients, and the Spell Checker helps you catch them before you publish.